According to a 2023 survey by Stackla, 86% of consumers say authenticity is a key factor when deciding what brands they like and support. However, only 48% believe that brands actually deliver authentic content.
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In five years, we will look back at 2020s fashion media and realize that the true trend was not baggy jeans or skinny scarves. The true trend was truth . According to a 2023 survey by Stackla, 86%