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The abundance creates a new essential skill: curation. In a world where the algorithm feeds you what it thinks you want, the act of choosing what not to watch is an act of rebellion. The danger of modern popular media is not that it is bad, but that it is infinite. It can fill every spare second of silence, every uncomfortable emotion, every moment of boredom.
For the consumer, this has transformed entertainment from a spectator sport into a participatory culture. Fan theories are now read by showrunners. Fan edits go viral and become official marketing materials. The "audience" has become a co-creator. When Netflix releases a hit show like Wednesday , the algorithm pushes user-generated dance trends, which then fuel the show’s viewership, which fuels more memes. It is a closed-loop ecosystem of mutual dependency. Blacked.22.07.16.Amber.Moore.XXX.1080p.HEVC.x26...
However, this proximity has a shadow side. The expectation of constant access has led to burnout for creators and a dangerous sense of entitlement in fans. The line between enjoying a piece of and harassing an actor for a character's decision has never been thinner. The Globalization of Narrative English is no longer the default language of popular media. The staggering success of Squid Game (Korean), Money Heist (Spanish), Lupin (French), and RRR (Telugu) has shattered the Hollywood-centric model. Streaming services realized that a dubbed or subtitled show costs a fraction of a blockbuster but can capture the entire globe. The abundance creates a new essential skill: curation
