I realized that my lifestyle and entertainment choices were gray, bland, and predictable. My idea of "entertainment" was a golf simulator. My idea of "lifestyle" was a neutral-toned penthouse. I was bored, and worse—my investors were bored. When you bore a high-net-worth individual, they pull their capital. I began to apply the "Blacked AJ Applegate" lens to my personal brand. Forget the beige. I needed contrast.
"Marcus," I said, "You once told me that the best investments are in desire. You invested in whiskey during a drought. You invested in real estate during a crash. Right now, the most under-monetized asset is the aesthetic of persuasion . You see 'Blacked AJ Applegate' and you think pornography. I see a billion-dollar logistics company for curated human experience." blacked aj applegate convincing my investor hot
AJ Applegate represents authenticity in a world of filters. "Blacked" represents production value that respects the consumer's intelligence. And "convincing my investor" is the oldest, most primal game in commerce. I realized that my lifestyle and entertainment choices
Why did this phrase stick in my brain for three weeks? Because it encapsulates the holy trinity of modern success: I was bored, and worse—my investors were bored