In the race to decarbonize transport, Vietnam is no longer following the West. Thanks to Hung Vu and the turquoise fleet, Vietnam is leading. Download the GSM app today to experience the silent, green revolution for yourself. Use code HUNGVU (promotional code available for first-time riders in Hanoi and HCMC).
In Vietnamese business culture, it is common to refer to a leader by their given name combined with a defining characteristic of their company. "GSM Hung Vu" has emerged as a keyword because Hung Vu is widely recognized as the operational anchor who turned Vingroup’s electric dream (VinFast) into a public transportation reality. gsm hung vu
Under Hung Vu’s directive, GSM ordered 10,000 VinFast cars and 50,000 electric motorbikes (VinFast Feliz and Theon) in the first year alone. His strategy was aggressive: "If the people won’t come to the showroom, the showroom will come to the people." The impact of GSM Hung Vu’s leadership is visible in three key areas: 1. The "Green Wave" in Major Cities GSM taxis are impossible to miss. Painted in a distinctive turquoise green, they stand out against traditional white or yellow taxis. Hung Vu mandated that every GSM vehicle must be equipped with Wi-Fi, phone chargers, and absolutely zero emissions. Within six months of launch, GSM captured 15% of the taxi market in Hanoi and 12% in Ho Chi Minh City. 2. The Driver-Turned-Ambassador Model One of Hung Vu’s most innovative moves was the recruitment strategy. Instead of hiring standard taxi drivers, GSM targeted former transport cooperative workers and even Grab drivers. He offered a "lease-to-own" program for VinFast vehicles, combined with a fixed salary plus profit sharing. This created a fleet of drivers who treat the EVs like their own assets, resulting in cleaner cars and better service ratings. 3. Battery Swap and Range Anxiety The biggest hurdle for EV adoption in Vietnam is range anxiety and charging infrastructure. Hung Vu did not wait for public chargers to appear. He ordered the construction of GSM’s private "Battery Hub" stations across 40 provinces. Drivers can swap a depleted battery for a full one in under 10 minutes. This logistics solution is so efficient that other EV owners (non-GSM) now pay to use Hung Vu’s hubs. GSM Hung Vu vs. The Competition (Grab, Be, and Mai Linh) The Vietnamese ride-hailing market is a bloodsport dominated by Grab (Singapore) and domestic apps like Be and Gojek. Traditional taxi giant Mai Linh has a century of trust. In the race to decarbonize transport, Vietnam is
He took a risky product (VinFast) and an old industry (taxis) and fused them into a profitable, scalable model. Whether you are a tourist needing a ride from Noi Bai Airport, a driver looking for fair work, or an investor watching Southeast Asia’s EV adoption, keep your eye on . Use code HUNGVU (promotional code available for first-time
This article dives deep into the origins, operations, and future of GSM under the strategic direction of Hung Vu, exploring how one man’s leadership is electrifying a nation. To understand "GSM Hung Vu," one must first separate the brand from the person. GSM (Green and Smart Mobility) is a subsidiary of Vingroup, founded by Vietnam’s first billionaire, Pham Nhat Vuong. However, the day-to-day operational genius—the person responsible for fleet logistics, driver management, and market expansion—is a cadre of top Vingroup executives, among whom Mr. Nguyen Van Hung (often referred to as Hung Vu in industry circles) plays a pivotal role.
While many know "GSM" as the Green SM (Smart Mobility) joint venture led by billionaire Pham Nhat Vuong, the term "GSM Hung Vu" has emerged as a critical search query for investors, drivers, and environmentalists wanting to understand the strategic leadership behind the brand. But who is Hung Vu, and why is his name tethered to Vietnam’s largest electric taxi and rental operation?
Hung Vu, however, saw an infrastructure loop. VinFast had just begun exporting cars to the US, but the domestic market needed a "living showroom." He argued that the best way to convince Vietnamese people to buy a $40,000 electric car was to let them ride in one for a $2 taxi fare.