Kotler | Marketing 6.0

Zara has integrated live-streaming e-commerce where AR filters allow viewers to "try on" clothes via their camera while the host walks the runway. The conversion rate of these live events is 10x higher than standard web ads. That is Place Fusion .

Traditional CRM tracks past purchases. GRM predicts future generative prompts . Instead of asking "What did you buy last month?" ask "What problem are you trying to solve with AI right now?" kotler marketing 6.0

Kotler concludes his thesis with a sobering reminder: "Technology is the enabler; humanity is the differentiator." Traditional CRM tracks past purchases

Are you only a visual brand? Can a blind person experience your product via voice? Can a deaf person feel your rhythm via haptics? If not, build the API for sensory input. Can a blind person experience your product via voice