Historically, you needed a byline in the New York Times or a segment on CNBC to prove you were an expert. Now, you need a smartphone. The barrier to entry for thought leadership is zero.
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Large recruiting firms use social listening tools (like Brand24 or Mention) to search for keywords related to open roles. For example, if a company needs a "Supply Chain Analyst," they might search Twitter for people complaining about logistics bottlenecks. Historically, you needed a byline in the New