The keyword has been trending not because of massive budget marketing, but because of word-of-mouth fervor from fans of niche visual storytelling. Enter Misa New: The Breakout Star Before The Lucky Bunny , Misa New was a known entity in the Tokyo underground fashion scene—a model for deconstructionist labels like Undercover and Sacai , she had dabbled in experimental theater. But this project marks her first major starring role in a narrative film.

The project is a production of , a multimedia label known for blending Tokyo streetwear aesthetics with slow-burn electronic music. Directed by the elusive artist known only as "Kaito S." (no relation to the famous composer), The Lucky Bunny was shot entirely on 16mm film in the back alleys of Shinjuku and Osaka’s hidden jazz bars.

There is already speculation about a sequel. A post-credits scene (yes, a 22-minute indie visual album has a post-credits scene) shows a different character finding the lucky bunny in a trash can, whispering: “Now you’re mine.” Fans believe this teases either a second chapter starring a new lead or a possible return of Misa New in a prequel.

Covert Japan has remained silent, but Misa New recently posted a black-and-white photo on Instagram of a stuffed rabbit with an eye missing. Caption: “Luck runs out. The story doesn’t.” In an era of content overload, The Lucky Bunny by Covert Japan and starring Misa New is a rare gem: a piece of art that rewards patience, multiple viewings, and active interpretation. It is moody, stylish, and emotionally devastating in its quietest moments.

Whether you are a fan of cyberpunk cinema, minimalist storytelling, or simply want to see Misa New deliver the performance of the year, The Lucky Bunny is essential viewing.

Misa New brings a haunting stillness to her performance. With minimal dialogue (fewer than 50 words in the entire piece), she communicates loss, desire, and quiet rebellion through micro-expressions and stylized movement. Critics have compared her to a fusion of early Chiaki Kuriyama and a more melancholic version of Ana de Armas.

In interviews, Misa New has stated that her character in The Lucky Bunny represents "the survivor of a luck-based economy—someone who has won everything but lost the ability to feel lucky."